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	<title>Golden Leads</title>
	<link>http://www.goldenleads.com/blog</link>
	<description>We run our own offers. We share our experience.</description>
	<pubDate>Sat, 17 May 2008 10:41:48 +0000</pubDate>
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		<title>Your Email Marketing Recession Survival Guide</title>
		<link>http://www.goldenleads.com/blog/2008/01/30/your-email-marketing-recession-survival-guide/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/30/your-email-marketing-recession-survival-guide/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 06:00:17 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/30/your-email-marketing-recession-survival-guide/</guid>
		<description><![CDATA[By all accounts, the U.S. economy and others around the world are either in recession now or heading for one before 2008 ends. How long it will last and how rough it will get is anybody&#39;s guess, but I&#39;m not waiting for the official proclamation, and neither should you.
My original column idea was to initiate [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/30/your-email-marketing-recession-survival-guide/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Is Email Recession-Proof?</title>
		<link>http://www.goldenleads.com/blog/2008/01/29/is-email-recession-proof/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/29/is-email-recession-proof/#comments</comments>
		<pubDate>Wed, 30 Jan 2008 06:00:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/29/is-email-recession-proof/</guid>
		<description><![CDATA[One of the advantages of going before heavy hitters like David Baker and Loren McDonald in the Email Insider lineup is that I get first crack at hot topics. Like this week&#39;s for instance: email and the recession. Loren and David were both lining up to make some comments on the topic, and hopefully my [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/29/is-email-recession-proof/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Profile-Update Incentives</title>
		<link>http://www.goldenleads.com/blog/2008/01/28/profile-update-incentives/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/28/profile-update-incentives/#comments</comments>
		<pubDate>Tue, 29 Jan 2008 06:00:10 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/28/profile-update-incentives/</guid>
		<description><![CDATA[Dear Email Diva,
I came across an example of what I would commend as a way to marry green as a reward for a simple &#8220;mundane&#8221; task, while simultaneously, albeit subtly, &#8220;guilting&#8221; you into compliance with the request. Even if a company is offering something in return for updating your profile that&#8217;s for yourself, you can [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/28/profile-update-incentives/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Vote Early, Vote Often: eROI EEC Email Campaign Award</title>
		<link>http://www.goldenleads.com/blog/2008/01/28/vote-early-vote-often-eroi-eec-email-campaign-award/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/28/vote-early-vote-often-eroi-eec-email-campaign-award/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 15:58:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/28/vote-early-vote-often-eroi-eec-email-campaign-award/</guid>
		<description><![CDATA[Subject: Email Performance Award Voting Ends Today - Vote Now!
Don&#8217;t forget to vote for the 2008 Email Performance Award.  The polls close today at 5pm EST so cast your vote before it&#8217;s too late.
Here is the link: http://www.surveymonkey.com/s.aspx?sm=TrahHVi24mD0SFs45oAqDQ_3d_3d
Thanks to Return on Subscriber for this great article.
]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/28/vote-early-vote-often-eroi-eec-email-campaign-award/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Email Optimization Versus Instant Gratification</title>
		<link>http://www.goldenleads.com/blog/2008/01/27/email-optimization-versus-instant-gratification/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/27/email-optimization-versus-instant-gratification/#comments</comments>
		<pubDate>Mon, 28 Jan 2008 06:00:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/27/email-optimization-versus-instant-gratification/</guid>
		<description><![CDATA[One evening, at the start of a four-hour train ride at the end of a long day, I found myself wishing I could just close my eyes and be transported home immediately. This got me thinking about how we live in a society where people constantly seek instant gratification versus enjoying the journey. Just look [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/27/email-optimization-versus-instant-gratification/feed/</wfw:commentRss>
		</item>
		<item>
		<title>We think you unsubscribed, please do it again</title>
		<link>http://www.goldenleads.com/blog/2008/01/25/we-think-you-unsubscribed-please-do-it-again/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/25/we-think-you-unsubscribed-please-do-it-again/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 22:22:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/25/we-think-you-unsubscribed-please-do-it-again/</guid>
		<description><![CDATA[Below are 2 very similar emails I received that are worth taking a look at. It looks like the ESP (probably the same one) lost some data, to the extent
What I don&#8217;t understand is why the only thing to do in this email is unsubscribe or ignore.  I think a &#8220;profile update&#8221; or &#8220;check [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/25/we-think-you-unsubscribed-please-do-it-again/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Did you send it out like that?</title>
		<link>http://www.goldenleads.com/blog/2008/01/25/did-you-send-it-out-like-that/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/25/did-you-send-it-out-like-that/#comments</comments>
		<pubDate>Fri, 25 Jan 2008 15:15:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/25/did-you-send-it-out-like-that/</guid>
		<description><![CDATA[Chad White of RetailEmail.Blogspot.com and contributing writer to the Email Insider on Media Post had a great email article yesterday that focused on simple mistakes marketers and agencies make in email. We are all guilty of a misspelled word, a link pointed to the wrong place or the wrong image. Here is a snippet of [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/25/did-you-send-it-out-like-that/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Making Lemonade</title>
		<link>http://www.goldenleads.com/blog/2008/01/23/making-lemonade/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/23/making-lemonade/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 06:00:26 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/23/making-lemonade/</guid>
		<description><![CDATA[This week I inducted the 2007 class into my Oopsy Hall of Fame, which is a collection of email marketing mistakes made by the retailers I track via RetailEmail.Blogspot. The point of the list isn&#39;t to shame anyone; mistakes in this business are pretty much unavoidable, given the high volumes and short deadlines that many [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/23/making-lemonade/feed/</wfw:commentRss>
		</item>
		<item>
		<title>My prayers have been answered - BlackBerry to add HTML and Rich Text Email Rendering</title>
		<link>http://www.goldenleads.com/blog/2008/01/23/my-prayers-have-been-answered-blackberry-to-add-html-and-rich-text-email-rendering/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/23/my-prayers-have-been-answered-blackberry-to-add-html-and-rich-text-email-rendering/#comments</comments>
		<pubDate>Thu, 24 Jan 2008 03:12:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/23/my-prayers-have-been-answered-blackberry-to-add-html-and-rich-text-email-rendering/</guid>
		<description><![CDATA[
I had just told a client a few days ago - &#8220;BlackBerry&#8217;s are going to have to add some type of support for HTML emails this year.&#8221;  
Now this announcement, thank you RIM.

HTML and Rich Text Email Rendering - BlackBerry smartphone users will be able to view HTML and rich text email messages with [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/23/my-prayers-have-been-answered-blackberry-to-add-html-and-rich-text-email-rendering/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Contemplating the Future of the Inbox</title>
		<link>http://www.goldenleads.com/blog/2008/01/22/contemplating-the-future-of-the-inbox/</link>
		<comments>http://www.goldenleads.com/blog/2008/01/22/contemplating-the-future-of-the-inbox/#comments</comments>
		<pubDate>Wed, 23 Jan 2008 11:53:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
		
		<category><![CDATA[Email Marketing]]></category>

		<guid isPermaLink="false">http://www.goldenleads.com/blog/2008/01/22/contemplating-the-future-of-the-inbox/</guid>
		<description><![CDATA[I&#8217;ve been inviting my colleague, Scott Voigt, our head of product marketing, to put together some guest blogs over the last few months. I am pleased to include his first blog entry below&#8230;
From Scott:
A few months ago, the Internet was abuzz with the meme of Inbox 2.0. A couple of articles in the Wall Street [...]]]></description>
		<wfw:commentRss>http://www.goldenleads.com/blog/2008/01/22/contemplating-the-future-of-the-inbox/feed/</wfw:commentRss>
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