Did you send it out like that?
Chad White of RetailEmail.Blogspot.com and contributing writer to the Email Insider on Media Post had a great email article yesterday that focused on simple mistakes marketers and agencies make in email. We are all guilty of a misspelled word, a link pointed to the wrong place or the wrong image. Here is a snippet of Chad’s article.
“While mistakes are pretty much inevitable, there are some processes that you can put into place to minimize them and to respond appropriately when they occur. Some tips:
- Develop a pre-flight checklist and follow it every time.
- One word: Spell-check.
- View a test send in accounts from all the major email clients, or use a rendering tool to ensure consistent rendering across platforms.
- If you make a mistake in an image, simply correct the source file.
- Don’t resend emails that contain minor mistakes. Only resend those where the mistake has significantly impaired the message.
- If the error is significant, see if you can halt the send. You may be able to stop your entire list from receiving the erroneous email.
- Develop a protocol for your apology emails, so you can respond quickly when serious mistakes happen.
Let me end by saying that the best feedback I got on last year’s Oopsy Hall of Fame was from a marketer who said, “I feel so much better after seeing the mistakes that other marketers made. They make my mess-ups seem not nearly so bad.” I hope that’s how all of you feel after reading this.”
Thanks to Return on Subscriber for this great article.