Getting preferences, Horny Toad style.
You’ve all been told how you need to start segmenting your lists and sending more relevant emails to yoru subscribers. Here is an out-of-the-box example from HornyToad.com (who just opened the very cool Lizard Lounge store in PDX).
How they will determine what to send me from this, who knows.
But I found this to be a fun excerise and break from the same old routine. Think of ways you can get creative to engage your customers this year.
Thanks to Return on Subscriber for this great article.