Your “From” email address is very important in AOL mail.
Most all email clients do a great job displaying the masked “From” name in your inbox display. The new AOL email client is not so kind. As you see below, this is very important to address. There are 4 examples below, the better choice of email address is quite obvious.
I only check my AOL email maybe once every couple days. So when you get a crowded inbox, the email address is very important in the quick scan on what to open.
Some of these follow the biggest no-no’s of email marketing: “do not reply” and “NBMediaEmarketing” which is a parent company of a guitar magazine, a company that I have to struggle to remember what the actual company I opted into was each time. As for the MLB, I hate when they start with feedback, very generic. Also, why do I want to give feedback? Is this feedback? You get my drift.
Musician’s Friend does it right. Brand recognition before and after the @ symbol.
How does your from email address look in AOL?
Thanks to Return on Subscriber for this great article.