Google Says Spam is Slowing
File this under the category, “I never thought I’d read this.”
A recent pronouncement from Google states that the volume of spam is actually dropping for the first time.
A lot of people may disagree with Google, but I suspect that there are many ways to measure spam volume and that Google’s take may not represent the overall Internet. Nonetheless, it’s an early and positive indicator that the battle lines against spam can shift back toward the good guys.
Thanks to Email Marketing Strategy from Silverpop CEO Bill Nussey for this great article.