What is your Email Brand Equity
This is a great glimpse into the power of email marketing, Email Data Source released a study today of the Hotel Industry looking at the the Brand Equity Index™ which is defined by “…compiling historical data on email marketing messages and measuring a combination of factors including the emails’ perceived effectiveness in driving website traffic and the quality of the delivered email.”
Top 10 Highest Email Brand Equity Marketers in the Hotel Industry
1 Ritz Carlton - ritzcarlton.com
2 Hampton Inn - hamptoninn.com
3 Wyndham - wyndham.com
4 Marriott - marriott.com
5 Starwood Hotels - starwoodhotels.com
6 Choice Hotels - choicehotels.com
7 Hilton - hiltonhonors.com
8 Best Western - bestwestern.com
9 Hyatt - hyatt.com
10 Accor Hotels - accorhotels.com
Thanks to Return on Subscriber for this great article.