Increase Your Click-Through Rates 41%
We’re publishing some exciting research today – our first case study on our all new Dynamic Content feature. We worked with DiscountBeautyCenter.com, on a preference-based dynamic content email campaign that included two distinct dynamic content containers that displayed variable data based on past purchase history. The results of using the preference-based dynamic content version versus the non-preference based version were compelling:
- 15% increase in open rates
- 27% increase in read rates (opened for 5 seconds or more)
- 41% increase in click through rates
The case study is available for free download here.
If you think dynamic content might be for you you’ll be interested in reading Brent Shroyer’s blog post, “Using Dynamic Content for Email Campaign A/B Split Testing.” It offers a practical approach to using our dynamic content system for email testing.
Here are a few additional Dynamic Content Resources:
- Dynamic Content Strategy Guide
- Best Practices: Creating Relevant Email Campaigns with Dynamic Content
If you’re looking for ways to boost your response rates for your upcoming Holiday Season campaigns it’s not too late to consider using dynamic content.
Thanks to Email Marketing Blog for this great article.