Golden Leads

We get asked often about how to help build an email list and a good back-to-basics article from ClickZ came out the other day that is a good, simple refersher for everytone:

It’s crunch time. You’ve been tasked with developing an e-mail marketing program, pronto, to market your company’s product or service. The goals are high, but the house e-mail list is anemic. What now?

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Thanks to Return on Subscriber for this great article.