The NFL Email Marketing Project
As an avid football fan, and sports fan in general, I decided tonight to opt-in to every NFL team’s email list through my AOL account. This took about 45 minutes.
I have always been frustrated with my favorite teams and their inability to treat me like an individual fan. Fans have such brand loyalty, why can’t pro sports email marketing make you feel like they care about you? They treat you like a herd of brainless followers (maybe we are).
Over the next month I will be breaking down the NFL and what is done right and wrong by each team. We will look at the opt-in process, creative, content, and segmentation.
First team-up: The Indianapolis Colts.
Look for breakdown next week
Thanks to Return on Subscriber for this great article.