How Will Inflight Email Change your Read Rates?
Remember the Boeing service that promised in-flight email and web access when you were flying? You now how much work we would all get done with 1-5 hours of uninterrupted work? I just came in on the red eye last night to OMMA in NYC and would have been able to knock out some serious work/blogging if I would have had that time.
But where this really takes me is how will it impact your email campaigns if we could really move to an always on world? Would you have people with that time to spend more time reading and maybe converting or buying? Uninterrupted time is hard to find in today’s world and I think that being able to have that in flight time would change the amount of time people have to spend leisurely reading, interacting, browsing and converting in campaigns. I am looking forward to that day.
Alaska Air says plans to launch in-flight Internet - Yahoo! News
Thanks to The Email Wars for this great article.