What is the opposite of High-Definition?
I am in the market for an High Definition Television, so I have been paying close attention to the BestBuy.com emails as of late. I received this campaign yesterday. Shouldn’t an email promoting “High-Def” have a larger image that is a little more appealing?
I know HDTV is hot right now, and this campaign will probably do ok, but shouldn’t you still have to sell the experience a little more? There is a lot of debate about image heavy emails, but I think when you are selling an experience - be it a resort, art, electronics, events, etc…. - you need to still excite the user and give them that feeling that they are missing out through dynamic imagery. A little tiny picture of a screen just doesn’t do it. It looks like just another TV set….
Thanks to Return on Subscriber for this great article.