Golden Leads

I’ve always thought that people who collect emails and opt-in’s for a contest entry should email out the results. I have never had a problem with someone else winning. I would also like to no if someone actually won the Harley, or the trip to the Oscars, or the iPod, or the Starbucks gift card. (I sign up for a lot of contests.)

I look at 2 benefits to sending out the winners name:

1. People will value your brand much more that you were legit and there was a winner.

2. You have an extra opportunity to entice them to more contests, products and services.

It’s a no-brainer to me. I am not sure why you don’t see more people do it.

I can tell you this, you will get a great open rate!

Thanks to Return on Subscriber for this great article.

I live in the heart of the Amish paradise.  While we don’t have some of the elegant niceties of the big city we do have outlet malls.  I was shopping at the Nike Outlet a few weeks ago and picked up a postcard at point-of-purchase promoting their clearance sale.  Essentially all you had to do to get 20% off your purchase over $75 was to bring the card back with some personal information filled out on the back.  I was thrilled to see that they were asking for an email address.  This is a fabulous example of a great acquisition campaign in action.  Good stuff, Nike!

FRONT OF POSTCARD

BACK OF POSTCARD, NOTE EMAIL ADDRESS CAPTURE FIELD

Thanks to Email Marketing Blog for this great article.

I signed up for the Fast Company “First Impression” newsletter. I was intrigued, especially with the title. As the saying goes, “you only get once chance to make a first impression.”

I was greeted with this:

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This email to me seems misguided and also lazy. You are counting on me to read this quote and click through to read the article, which is just 4 or 5 paragraphs anyway.

Why not just out the full article in the email? Why is there no article title or summary? Why just a quote?

Do I really need this mystery everyday? Do they really just want me to click through and get a pageview for their ads? There are already 2 ads in the email.

I unsubscribed. It can happen that fast….just one email. The old saying is true.

Thanks to Return on Subscriber for this great article.

So, like most, I have been getting more involved with my Facebook profile and the amount of groups just baffles me. I am not sure how these will work into my life.

While searching for “Email Marketing”, I came across this group:

Group Name: Spam Email Creation
Type: Business - Marketing & Advertising
Description: In this group, we will brainstorm ideas for spam emails to be sent around the globe. The most successful one will win BILL GATES FORTUNE!!

I guess the downside of social networking is spammers are now creating groups to share ideas and the like.

On a good note, SPAM is down at our company thanks to new measures being employed by our tech team.

The battle will never end, we must keep fighting until all the inboxes of the world are spam free!

Thanks to Return on Subscriber for this great article.