Golden Leads

There are a number of emails I get where people don’t put a link, mainly newsletters. This email from All Surf Industry, with a 40% off Store Closing sale really frustrated me. You are closing your store, trying to get rid of your stock and you don’t even link to your site or put an ALT tag in your email.

Yes they are local and have their contact info in the email, but people like to click, they may want to browse the site. Maybe there is a reason you are going out of business, your marketing doesn’t work…

Thanks to Return on Subscriber for this great article.