4.0 Public Preview Available
This morning at 10AM we launched the public preview of Listrak 4.0. Our marketing team as well as our Product Manager has done a great job at explaining all the features and benefits of our new email marketing platform. Primarily the new update paves the way for future product growth as our sending engine has been completely re-written. The big news of this release is the new Dynamic Content email marketing module. Some people call this variable data others call it dynamic message assembly – we call it Dynamic Content. It’s more than just replacing variables ala mail merge, rather our Dynamic Content allows conditional blocks of HTML code (or plain text) to be substituted using Boolean expressions.
In other news, I’ll be speaking at the DMA’s Annual Conference & Exhibition in Chicago this fall. I’ll be sharing a session with respected wine marketing expert Bryan St. Amant. Bryan has been a long time Listrak customer and consistently generates results that beat industry averages. His secret? Relevancy based on preference is the backbone of the email marketing programs that he deploys for his customers.
If you’re planning to attending the DMA show please drop me a line.
Thanks to Email Marketing Blog for this great article.