Nike: I Likey
I live in the heart of the Amish paradise. While we don’t have some of the elegant niceties of the big city we do have outlet malls. I was shopping at the Nike Outlet a few weeks ago and picked up a postcard at point-of-purchase promoting their clearance sale. Essentially all you had to do to get 20% off your purchase over $75 was to bring the card back with some personal information filled out on the back. I was thrilled to see that they were asking for an email address. This is a fabulous example of a great acquisition campaign in action. Good stuff, Nike!
FRONT OF POSTCARD
BACK OF POSTCARD, NOTE EMAIL ADDRESS CAPTURE FIELD
Thanks to Email Marketing Blog for this great article.