More Video Email Launches
I love press releases and new companies so far this week that are touting video email. Like it has been so easy and the magic bullet has been found. This company (release is below) has one of the scariest landing pages I have ever seen. I think that if I had the time, money and skills available to actually solve the dilemma that we all face of video NOT playing in so many email clients (most use a fake video player with a jump out to a landing/player page when it does not work) that they could have spent… say a few thousand on a good looking corporate site with some brand equity. Maybe they tapped out of cash after 500k spent in research.
But, as you will find, I went to the site to learn more and felt as if I had jumped to a multi-level marketing pitch on what not to do for landing pages and product launches. Judge for yourself, but it is scary.
There are some other solutions out there like AVI Mail that I think have a chance and we have actually tested. Much lower rate of not working AND they provide a detailed spec sheet on the tests they have run.
Release after the jump, IF you still need to read more after looking at the site.
The world has waited for this advanced video email marketing technology and is a must-have for any business to gain a competitive edge; featuring a pre-recorded video library to suit any market.
Talk Fusion’s video email system with VERM automatic responder technology, as seen at SendVideoByEmail.com, was officially released to the world on June 27, 2007 and is based on its proven parent company, Global Video Talk out of Brandon, FL.
“There are over 700 million Internet users who send over 30 billion emails per day. The Internet has already surpassed TV, newspapers and magazines in reach.” says Talk Fusion founding member Chad Hershey. “Talk Fusion can separate you from your competition by allowing you to send vibrant video emails to anyone in less than two minutes. This technology combines the power of television with the ease of email.”
Mr. Hershey continues, “Due to the proprietary technology, customer’s video message will load quickly and open automatically, without attachments or software to download. Also, all video emails are trackable once they reach the intended target. Talk Fusion even offers custom design services to make sure your video email is uniquely branded for your company. With hundreds of businesses competing for the same customer, Talk Fusion can help you stand apart from the crowd! Below are ten reasons we came up with for why everyone should use video email.”
10 Reasons to use Video Email:
1. Announce a product launch
2. Feature your latest TV spot
3. Give a property tour
4. Notify about a promotional event
5. Improve employee communications and training
6. Build brand loyalty
7. Increase customer relations and retention
8. Reduce advertising costs
9. Qualify sales leads
10. Increase response rates
Mr. Hershey concludes, “Talk Fusion’s advanced video email marketing technology is a must-have for any business to gain a competitive edge. Network marketers, real estate agents, sales people, advertising & marketing professionals and many others are instantly realizing the power of video email delivery through Talk Fusion.”
More information on Talk Fusion can be found here: http://www.SendVideoByEmail.com
Thanks to The Email Wars for this great article.