Golden Leads

Taco Del Mar has a huge opportunity to grab some significant lunch business, but this email is not how you do it. Here is what I see wrong with it:

-No Friendly name, just email address (promos@)
- All of the information above the fold does not tell me what this email is about (subject tells you at least)
- All an image with no link to a web version
- I can’t click on anything except the links in the footer
- There is a coupon in the email, but it does not tell me to print it
- No ability to update my profile/preferences

Consumer-based email needs to be smarter than this.

Now this is an assumption in this instance, however, many times when you see something like this it is because a full-service agency is providing this service to their client since it only makes sense to keep it under one roof. Unless your agency really knows how to do email (ask for proof), look somewhere else. Look to an email service provider, but not one that is not a pure-play software company and offers more than “consulting” services, but an provider or agency that is rooted in email marketing.

Thanks to Return on Subscriber for this great article.