Using Email to Build Community
I love it when I get timely emails from brands that I often interact with. Often times if I was to get a survey like this a week or two later, or even one that asked me to take a survey that had nothing to do with what I was neither interested in nor relevant, they are not getting my time.
But when I get follow ups from behavioral or shopping experiences that are not immediate (as that is a little creepy not only to me but to most consumers) I want to help and participate.
Could you drive more community feedback and participation with surveys or even just timely emails based on what a customer did? Even a follow up to an order after it arrives not only brings me into your fold, but gives you timely and valuable consumer thought data to help grow your marketing and email communications.
I want to see more of your hammer this home with your brands and clients.
Thanks to The Email Wars for this great article.