Golden Leads

I met with a very motivated individual today who has a pretty great idea for a political website/application. Half way through the conversation we started talking about things like Digg, de.licio.us, and Facebook. He had never heard of them.

It is very important in web/email marketing to keep up with the trends and know what is hot and gaining steam - even if you don’t use it in your own life.

For example, I have a Facebook account (Find me), which I think is a great site and I “get” it. I only have about 6 friends b/c most of my social crowd hasn’t caught up. They are still using the supermarket tabloid-esque myspace.com, which I despise just from a design perspective.

That being said, I need to know if a client has an opportunity to gain traction say through a Facebook app.

I saw Robert Scoble speak last week at the Internet Strategy Forum, as he brought up a great point about the so-called “Digital Divide”. He said that mainly what it comes down to now is people who want to be involved and keep up with the web and people who just want to tune out. There are those of us that live and breathe the web, and those who use it for work, or to look up a movie time or restaurant review and that’s it.

As an email/online marketer, you better be keeping a step ahead of your competition, or as Ray Liotta said in Goodfellas, “you’re dead”.

Thanks to Return on Subscriber for this great article.