Golden Leads

Now one would think that with more money to promote an artist or record that a record label would get email. I know the team at Warner Music Group and I know that they GET email. But unfortunately the labels and artists groups handle the outbound marketing. I have signed up for quite a few to see if I see something revolutionary hitting the inbox, but often times I am faced with emails like this below.

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Now you would think with an artist like Diddy or others of his public profile caliber that the emails would follow best practices, or even push the envelope. Sorry to let you all down but they are image heavy, have most of the text below the fold, and even with this one as an example… do not deliver any content that make you feel inclined to click through.

Have any of you seen some good label or band emails? If so send them my way to tell me which ones so that I can sign up and take a look.

Thanks to The Email Wars for this great article.