Golden Leads

Alex (the guy who posts on this blog along with me) told me to check out www.areyousuperbad.com because there was some funny videos on the site. I went on the site and naturally went to the restricted area. I mean really, who does not check out the naughty section?

So after you enter it asks you for your information:

After putting in false information it tells me the information is not correct:

Only after I put in my exact information does it let me in. I have an easy name “Jeff Mills” so it was able to easily identify if I was who I said I was. We tried it with a few other people in the office and if we put in a birthday even one day off of what our real birthday is, it would call us out.

I recently saw a clip on the news that said approximately 90% of people in the US can be identified if you know, gender, birthday, and zip code. If Sony is truly checking a massive database to validate your true identity, is that right? Is it legal? Should it be allowed? As a marketer, I want the most accurate info available, but even I feel this crosses the line. What do they do with the information now?

What do you think?

Thanks to Return on Subscriber for this great article.