McDonald’s tries to go Viral..and fails.
I clicked on this banner ad (which I rarely do) the other day. I like cheeseburgers, I like heavy metal, what the heck, right?
McDonald’s “Burgercon” told me to go to the microsite www.Burgerconitson.com. I went, they told me it was on, ran through some amusing flash, and then to IM or email a friend the same URL.
Huh?
No battle? No personalization? No laughs? No email address/mobile number gathering? Nothing?
Can you tell me what the point of this is? I would love to know. All I see is a misguided viral marketing attempt that probably cost $50k - before media buys.
What a waste of a good starter concept. You need to “flesh” these ideas out Ronald (pun intended). This is really taking the easy way out, at the expense of the user.
What a let down.
Thanks to Return on Subscriber for this great article.