Nike Embraces Email… Finally
As a citizen of the Shoe Capital of the world, Portland, Oregon, (Nike, Adidas, Keen, Doc Martens, LaCrosse Footwear, AndOne , Columbia and more) I have been a long time email subscriber to Nike.com. I have always been amazed with the lack luster approach they have had to using email but now it seems they are on it. And just doing it very well.
I purchase shoes online for gifts for those that run in my family and I thought that maybe after all the purchases I would get more emails, nope. Over the past few years I have actually been sent only a handful. Now they are taking it to a new level and really doing a great job at it.
Here are some samples of some recent creative. Nike gets the internet with the amount of work they put into microsites and brand sites and it is carrying over to the email side of the business as well.
Notice the storytelling in the first example and then the subsequent examples using the call to action of the 20% off as the header that would be seen in the preview window.
Thanks to The Email Wars for this great article.