Golden Leads

We all know that our biggest clients are not always our more loyal ones, so the question I am often faced with is, how do you grow revenue long term?

• Make it easy to interact with your brand - Whether I am shopping, finding the information I am looking for, signing up for your email, or creating an account - a website should be simple and clear.

• Ask Me - When I sign up or create an account, so many companies don’t ask me what I like, but a lot of companies the do ask don’t listen.
• Immediate communication - Send me an email right after I sign up. Let me know you are out there and you want to know me. Nothing is more frustrating than making the decision to give you my personal information and for me not to know if you even got it.
• Be Gracious / thank you - My mother always to told me to be polite and a simple thank you can go a long way. If your corporate direction is discounting, send me a coupon, if it is value, reaffirm why I signed up.
• Show them you care - Let me know that you value me and my time. If I am going to spend a good amount of my time with you and your brand, you should show me how important that is to you.
• Don’t smother me - You can turn into a clingy girlfriend quick (Red Envelope). Consider your frequency, and don’t watch EVERY move I make, or at least don’t let me know you are watching.
• You are part of a group - Everyone likes to be part of the group, part of something bigger than just themselves. Online community is great but it does not need to be complex to feel like you are part of the master plan.
• Make “joining” attainable - Marketers feel that once you reach “customer nirvana” then they will reward you with a great gift. Think of it this way: If you dangle the carrot and let the customer take a bite every once in awhile, they will walk a lot further than if they never taste it.
• Speak to me - I am a person, talk to me as one.

Thanks to Return on Subscriber for this great article.