In Business to Business emails I really like to hammer home to get to the point quick and work to keep the actions above the fold in the email preview client. When I see something like this, in this case from Cisco, I want to share it with the world as too many times the action button is either below the fold OR a text link.
As a family we are BIG fans of Coldstone. My wife actually opted me on right before my bday so that we could get a bday ice cream. But I never heard from them again. Then 2.5 months later this shows up in my inbox. Wow. So many missed opportunities with a house file if it takes that long to get me in the cycle. And this is the only one I have got since. I am waiting to see if I might get more.
So, after a multi-million dollar media blitz, I signed up for MyCokeRewards, which I wasn’t quite sure how I would benefit from (aside from a free coke here and there).
After sometime, I received an email telling me I had 50 free points, and to login and add a confirmation code. I did this, and the process was easy and quick. Good stuff.
Then…it went downhill. A week later I got a similar 50 free points email, which rendered horribly in Gmail, possibly the easiest email client from a rendering standpoint.
I know I was upset not to be able to attend the Email Insider Summit, but thanks to MediaPost you can watch most of the event online. One thing that does not make it as good as being there is that they only focus on the presenters and not the slides they are speaking to. Maybe next time they can have two cameras on the event to match the slide decks with the speakers.
http://www.mediapost.com/videos.html?bcpid=464120922&bclid=900701308&bctid=900644695
Thanks to The Email Wars for this great article.
If you thought banks only had to worry about email and “phishing” seems that they are combatting more than that. It seems that technology makes banks even more of a risk with so many people trying to huck us. Is this is start of online gypsies?
Here was an email I got from a bank today, and it was a valid email from the bank and not a spoof. How do I know… they are an emailROI client of ours. I removed the bank name from the emails.
Another newsletter focused on a b-to-b audience, SellingPower.com. This newsletter is focused at the large community of slackers…I mean salespeople. Most all salespeople I know use Outlook and will migrate when their company tells them to.
You will start to see a running theme of issues related to Outlook 2007.
Well after reaching our 5th year and getting past a change in the rules that would have placed us in the top 20 last year (they increased the years in business requirement).. we made the list of 100 Fastest Growing Companies in Oregon by the Portland Business Journal. The event will be held June 21st and you can bet the eROI team will be there in mass to see where we actually rank.
Thanks to all of you for your support and business as we charge forward this year to be an even better company and great business partner for the 1000s we work with each and every month.
We could not have done this without all the great clients, agencies, brands and people that allow us to do great work.
Thanks to The Email Wars for this great article.
We just completed a study with ReturnPath on Reaching the Inbox and Rendering Solutions and how to design so as not to encounter these issue pre-campaign.
http://www.eroi.com/eroi-email-marketing-q207-reaching-the-inbox.htmll
eROI uses this data primarily to educate, consult and design. We like to help the troubled mailers become good ones and enjoy the increased response that comes from improved deliverability. Of course, if education fails, they can segregate their IPs so top-notch marketers don’t suffer because of other mailers misdeeds. (Which is why eROI has so many IPs and spend so much time monitoring, balancing and segmenting mailers on volume, reputation, list hygiene, vertical industry (say banking), and even by brand.)
If you did not have a chance to read this one today you should.
I found this study to be right on the mark. I know that I wake up each day to on average 110 emails in my junk folder. It used to bother me, but now, I just delete it and move on. I would say that my thoughts would be different if I was getting ones that were hard to tell or too much, but the junk folder is an easy solution to set rules for. Now this being said, it does hurt email marketing that there is so much of it and it can really cause issues with the sending of spam that looks to be coming from your domain. I actually had a co-worker come to me and say that we were being spammed from one of our domains. I quickly showed them how to read the headers of an email and tell that it was just ghosted and not sent. But how does this bode to someone that really has no idea? This is the part of spam that worries me the most. As it can really damage a brand quickly and you have no way to defend against it.
Read the study on the next page.
With Kmart reincarnating the Blue Light Special as a helpful spokesperson/"retail superhero" named Mr. Bluelight, I thought it was an auspicious time to talk about deal-a-day emails. Just like the Blue Light Special, these promotional emails promise a good deal for a limited time.
But before I get to that, I wanted to alert everyone to an update of my column from last week. Microsoft’s Craig Spiezle and I have worked together to pull together data on the adoption rate of Sender ID among the retailers I track via RetailEmail.Blogspot. That way we’re giving you an apples-to-apples comparison of Sender ID adoption versus DomainKeys adoption among the top online retailers. Currently, that adoption rate stands at 59% for Sender ID and 48% for DomainKeys.