Driving Retail to Offline Sales
With all of the studies we read about more ecommerce sales taking place online as a record rate, why would you every give the option to send someone to a REAL store? Well, because you have stores and some people still like to try things on, touch the fabric, see things in real life and browse. I know that even with so many opportunities to buy online, I still like to hit the stores.
You might think that this is counter intuitive to the whole interactive email marketing agency idea that we live and breathe at eROI, but it’s not. We do so many campaigns that drive people to a real world location. Sales are sales are sales, right?
But why am I showing you this Brooks Brothers email you ask? Well due to the fact that they have embedded a trackable bar code in the email that I can take into a store for the same deal. Now not only does this drive the sale to where the consumer wants to shop, but it is trackable back to the actual email campaign.
We built this feature into our emailROI system some time ago and are happy to see more and more retailers stepping up and using it. Could you use it? Well that depends if you have a POS system that ties back to your CRM system. If you do, maybe you should give us a call and take a look.
Thanks to The Email Wars for this great article.