Using Image Suppression To Your Advantage
Funny that we chose to use the concept of broken images (notice the red “x”s in the creative) to hammer home the idea of of last webinar. We actually had record attendance for this one and even more emails and phone calls in letting us know that our creative might be broken. Some people were shocked to learn that we did this on purpose.
Really an email marketing agency that had broken images in the creative? Are you kidding me? Yep we were kidding you, but the creative did the job and moved people to take action to attend, call and start a conversation.
When you do email right, take risks and challenge the norm you can see great results. Don’t be so glued to your programs that you don’t take a risk or try something new. Testing after all is what propels success. In the words of Wieden and Kennedy… Fail Harder. Without testing, risk and failure you cannot ever reach success.
Thanks to The Email Wars for this great article.