Getting Creative With Copy
When this email came into my inbox I actually had to look twice. One win there for Getty Images. This email was so spot on with the concept, the creative and the execution. It is a funny play on the idea that images (using image suppression as the hook) make the email and hammer home the message.
It makes me laugh a bit as it is so anti-best practice yet so perfect. I wonder how many people got this and what they thought. Do you think that this campaign got a big click through and conversion? I am not sure as I would assume that many people thought it was junk or broken, while I found it to be more enticing to be different.
I think if they are to keep this up in a series or campaign they would do well with it. Repetitive times in front of the consumer would let them know that it is a great campaign and one to be trusted.
Thanks to The Email Wars for this great article.