Only Took 2.5 Months to Get the First Email
As a family we are BIG fans of Coldstone. My wife actually opted me on right before my bday so that we could get a bday ice cream. But I never heard from them again. Then 2.5 months later this shows up in my inbox. Wow. So many missed opportunities with a house file if it takes that long to get me in the cycle. And this is the only one I have got since. I am waiting to see if I might get more.
One would think that they would be on a two-week cycle and not a quarterly one. In the food services and retail business weekly, if not more seems to be the M.O. but not here. Should they be sending more? Are they missing opportunities OR have they already tested and found that this is the frequency that works for them?
Maybe I just like email a little too much….or ice cream.
Thanks to The Email Wars for this great article.