More Use of Email Authentication
I love to see that this trend is growing. We have set up SPF, Sender ID and DomainKeys for all of our customers at eROI for a long time now. We have actually seen it to help delivery and it is not just a hoax or fad. What surprises me is how many companies really don’t understand the importance of setting these records up and we really hammer it home on our customers when they first come on board. The funny thing is the push back so many IT departments give the marketing departments when we send these records over to them to set up. Now you would think that the IT folks would be all over this as they are battling this factor each and everyday. But nope. They give some push back and set it up in the Queue to implement when they have time.
Folks it takes all of us working together to do the right thing. Teamwork right? You have heard of it…
E-mail authentication is expected to see wider adoption this year as senders and ISPs implement standards like Sender ID (define) and DKIM (define). Marketers benefit by having forged and deceptive messages filtered by the ISP or carrier.
At the third annual Authentication and Online Trust Summit this week, Microsoft released findings from a two-year-long study observing the effectiveness of Sender ID on deliverability. An average 3.8 billion deceptive e-mails are identified daily within Windows Live Hotmail messages alone.
“The landscape has changed dramatically, spam is now the carrier or attack of choice for online criminals,” said Craig Spiezle, director of online safety technologies at Microsoft.
Fraudulent and spoofed e-mail accounts for between 40 and 98 percent of e-mail sent to Windows Live Hotmail users, depending on the brand. False positives are prevented among marketers using Sender ID; up to 85 percent fewer messages end up in the spam folder, according to the study.
Thanks to The Email Wars for this great article.