Good Example of Segmentation and Rewards
I love it when I get an email that is right on the mark of talking to me based on what I have done and giving me some benefits for doing business with an online brand.
Fandango did just that. Not only did they hit me with a relevant email, but they went a step farther in rewarding me with 6 magazine subscriptions for simply being a frequent customer of theirs. Now I read a lot of offline content, and I still believe in print 100%. There is something about reading that is still a good experience for me.
I thought a bit more about this and I know that some say print is dead, rubbish. I think that print is still relevant in many cases and this was a great cross promotion from Fandango to use a partner to reward me at little cost to them and at the same time lift print subscriptions. I am curious how well this promotion worked not only for Fandango, but for the magazine publishers.
Have you seen any good examples of partnership emails lately? You might think about how you could align your goals with a partner that mutually benefits you both.
Thanks to The Email Wars for this great article.