Email is Going Green
So a trend that is hitting consumer brands across the planet is the fact that “everything” is going green or is green friendly. I have seen so many brands use the “green” factor in emails of late. Now does letting people know that you are environmentally correct help lift a campaign? I know that from the stand point of brand association it makes me feel better as a consumer to buy things from companies that are responsible or have less of an impact on the world we live in and leave behind for our children.
Keep your eyes on this trend as I expect us to see it even more in the coming months and years.
Thanks to The Email Wars for this great article.