If You Can’t Segment By Gender
Well on the tails of so many emails I get that just can’t get the gender right when sending email comes this SIMPLE solution from Swell.com. I know that I have only bought hoodies, flip flops and a few pairs of shorts from them, but still maybe they don’t know. That being said why not play the safe bet right?
I am still amazed with all the email marketing tools that are out there that companies are not segmenting right or at all based on who they sell to. I mean if you have types of people then you should ASK which one they are at the opt in right?
Thanks to The Email Wars for this great article.