Using Tactics to Drive the Read
A trend that I have been seeing lately used by some companies and consumer brands is the Q/A idea. What is this? Well glad you asked. It is to create the question at the top of an email and drive them down through the copy to find out where it is answered. Typically I have seen it at the bottom, go figure. This drives the full read of the email, or at least that is the intention of the idea.
I think it is a good one that I am going to watch for. It might work better in a BtoC email campaign, but why could you not try it in a BtoB one? Think about this:
Do you know what is the major driver in sales/lead conversions in an email campaign? Find the answer below….
I wager that it works and works well.
Now I am going to be watching you campaigns, and IF you use this one, drop me and email to let me know how well it worked for you.
The Email Creative Question:
The Email Creative Answer:
Thanks to The Email Wars for this great article.