Spring Cleaning Your Lists With a Contest
So you have a list. Is it physical addresses or email addresses? Why do I ask you this? Well because you can use this technique either way. We do this all the time for our clients using PIN Coded DM (use a campaign URL for DM to track response by media) to convert offline lists to opt in email lists and it works swimmingly.
The example here was driven by email, at least to me as they have my information and I like them both as a brand and as an email marketer. They send a simple offer: Update your information and get entered in our daily contest. No brain-er right? Well have you tried it? It is actually simple, but you need to be aware of what you really need to know from the audience. Is it for reporting on campaigns, or is it going to be used to drive email segmentation and relevant content? Maybe both I hope.
If you are not using this technique, time to start.
The Email Creative:
The Landing Page:
Thanks to The Email Wars for this great article.