How many email lists are you on?
I recently spoke to a college class about email marketing. (yes, I used the chalkboard just for fun). These were people who were either interested in eMarketing, or trying to improve their skill set.
I asked the class a question: “How many email lists do you subscribe to?”
I was frankly surprised by the lack of hands.
I am on more email lists than any person should be on. Why? Because I want to see what people are doing with their creative. I want to feel the experience that subscribers of my clients feel. I want to be frustrated. I want to be dazzled. I want ideas. I want to see what my competitors are up to. I want to be blown away.
How can you excel at this is you don’t live it.
Your task this week - sign up for 1 email list a day. I know all of you are on the web all day long, start with your favorite products or entertainment. Create an email account just for newsletters if you have to. Take notice of the opt-in process. See how many times you are emailed in the first month. Notice what time you get the email. Try to figure what they want you to do.
You will be surprised at how much this helps.
Thanks to Return on Subscriber for this great article.