The Reason for the View This as Webpage Link
I have long been a fan of the Scott’s Lawn care emails. The are timely, relevant and well done. But I was a little surprised when I got the most recent one and many of the blocks of copy and images failed to load. This was not due to any image suppression on my end of my email client, but just a misfire somewhere along the way. The email wars continue even when you are doing your best…. I even gave it a chance and opened it fully, went back to the inbox and loaded it again. No go.
Well at the top, as you should always do, was a link to view it as a web page. If you are not adding this as a standard in HTML as well as TEXT you need to cover the basics in your email marketing programs. And voila, all was well in the universe again.
Here are some shots of it and note it was in the new MSN Live Mail web client.
With the View as Web Page link:
Thanks to The Email Wars for this great article.