Why We Like Lists
If you have a TV or read magazines, you know then why we like lists. We like to see a ranking or maybe it is just the way lists organize data and information that make them so easy to browser and drive deeper. I was forward this email from a friend at Travelocity Business (She rocks by the way and I am going to look to her for my Best of Travel Email Installment) from SMU that does a great job of using simple lists and content organization to drive the clicks.
The key to lists are:
1. Keep them simple
2 .Make them relevant
3. Don’t give too much away
4. Make them hungry for more
5. Like how I am using a list to list these?
Do you have any good examples of list driven emails that are well laid out? Send them to create AT eroi.com and we will take a look and share them.
Thanks to The Email Wars for this great article.